VPR is a delicate, feminine and unique handmade British jewellery brand founded in 2003. Using high quality materials, VPR is passionate about making jewellery that lasts.

Through techniques such as wire wrapping, hand drilling and individually selecting gemstones, each piece is handcrafted giving it a unique quality. All jewellery is gold & gold filled, making it more sustainable and accessible compared with solid gold and considerably better quality than plated gold. Sustainability is an important aspect at VPR, often elements of the jewellery are re-made from recycled or reclaimed materials.

The inspiration that instigated Vaida to found VPR came to her in the Goan sun while travelling through India. The vivid and purity the colours captured Vaida's heart and intensified her vision to create her own jewellery brand.

Following a successful career as an international make up artist, Vaida turned her creative talents and knowledge of colour, beauty and light into creating and making her own jewellery. Quickly followed by a move out of London to the coast of Dorest with her family, Vaida set up her home & studio.

Vaida continues to be inspired on her world travels and is always collecting new ideas for her designs. She loves to hand pick her gemstones and materials on her travels. It's Vaida's incredible attention to detail and making each piece unique that is her passion.